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Urban Company launches Rs 1,900-crore IPO from September 10 to 12, with listing on BSE and NSE set for September 17. Accel India and Elevation Capital among major sellers.

Urban Company IPO.
Urban Company IPO GMP Today: Urban Company, the mobile app-based beauty and home services platform, is set to launch its Rs 1,900-crore initial public offering tomorrow, Wednesday, September 10. The IPO, whose price band has been fixed in the range of Rs 98 to Rs 103 per share, will be closed on September 12.
The price band of the IPO has been fixed in the range of Rs 98 and Rs 103 per share. Its lot size has been fixed at 145 shares. It means that investors will have to apply for a minimum 145 shares and in multiple thereof.
Its allotment will take place on September 15, while its listing is scheduled to take place on September 17 on both the BSE and the NSE.
Urban Company IPO GMP
According to market observers, unlisted shares of Urban Company Ltd are currently trading at Rs 136.5 against the upper IPO price of Rs 103. It means a grey market premium or GMP of Rs 33.3, which is nearly 32% over its IPO price, indicating a strong listing for the issue.
The GMP is based on market sentiments and keeps changing. ‘Grey market premium’ indicates investors’ readiness to pay more than the issue price.
Urban Company IPO: Should You Subscribe?
Anand Rathi in its report said, Urban Company Limited runs a multi-category, hyperlocal marketplace for home and beauty services. It benefits from strong network effects, as consumers and service professionals mutually strengthen platform growth. The company improves service quality through in-house training, tools, and defined standards, while its technology platform ensures smooth fulfilment, customer acquisition, and professional empowerment.
A trusted and established brand further reinforces its market position and longterm consumer loyalty along with scale and technological capabilities have helped us enhance our profitability
At the upper price band company is valuing at P/E of 65.7x to its
FY25 earnings with P/S of 12.9 and market cap of Rs 1,47,895 million
post issue of equity shares, the brokerage said. “We believe that the IPO is fully priced and recommend a “Subscribe Long Term” rating to the IPO,” it added.
Urban Company IPO More Details
Gurugram-based Urban Company plans to raise Rs 472 crore through selling new shares, and existing investors plan to sell stakes worth Rs 1,428 crore.
At the upper end of the price band, the company’s valuation is pegged at Rs 14,790 crore.
Those selling shares under the Offer For Sale (OFS) route are — Accel India and Elevation Capital, Bessemer India Capital Holdings II Ltd, Internet Fund V Pte. Ltd and VYC11 Ltd.
The company plans to use funds raised through the fresh issuance for new technology development and cloud infrastructure, lease payments for its offices, marketing activities, and general corporate purposes.
Urban Company operates a technology-driven, full-stack online marketplace for quality-driven services and solutions across various home and beauty categories. Apart from India, it has a presence in the United Arab Emirates, Singapore, and the Kingdom of Saudi Arabia.
Its platform enables consumers to easily order services, including cleaning, pest control, electrician, plumbing, carpentry, appliance servicing and repair, painting, skincare, hair grooming and massage therapy.
These services are delivered by trained and independent service professionals at the consumers’ convenience.
The company said that 75 per cent of the issue size has been reserved for qualified institutional buyers, 15 per cent for non-institutional investors and the remaining 10 per cent for retail investors.
Further, investors can bid for one lot of 145 shares and then in multiples of 145 thereafter.
Kotak Mahindra Capital Company, Morgan Stanley India Company, Goldman Sachs (India) Securities and JM Financial are the book-running lead managers to the issue. Urban Company is expected to make its stock market debut on September 17.

Varun Yadav is a Sub Editor at News18 Business Digital. He writes articles on markets, personal finance, technology, and more. He completed his post-graduation diploma in English Journalism from the Indian Inst…Read More
Varun Yadav is a Sub Editor at News18 Business Digital. He writes articles on markets, personal finance, technology, and more. He completed his post-graduation diploma in English Journalism from the Indian Inst… Read More
September 09, 2025, 14:06 IST
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