Michael B Jordan’s Sinners has made history by becoming the first horror movie ever to earn an A CinemaScore from audiences.
Before Sinners, even the best horror and thriller movies like The Conjuring and Get Out received A- ratings. While B and C are also considered safe ratings for horror movies.
Warner Bros’ Sinners hit theaters on 18 April and has already made $40M+ in earnings. The studio did exceptional marketing for the $90M+ film, which also stars Hailey Steinfeld, using digital ads to spike ticket sales in specific areas. The film is expected to cross $46 million by tomorrow, having ruled the Easter cinema.
Meanwhile, Steinfeld who plays Mary in the film, revealed how she got in the mind to play a woman of mixed race, who’s mother was an African American.
“It’s not often necessarily about yourself all the time. It’s about the character,” Steinfeld told Refinery 29. “But with Sinners, I was constantly thinking about my situation, my family, my ancestors, my grandfather in each [scene] we were in and talking about.”
“A lot of [my portrayal of Mary] had to do with Coogler,” the Hawkeye star said. “The way that he wrote her and the conversations he had [helped] guide me to play this character that lived in both worlds.”
Sinners depicts twin brothers Smoke and Stack, both played by Michael B Jordan, returning home to Mississippi where evil awaits them.
