Meghan Markle’s As Ever lifestyle brand is planning to expand.
The Duchess of Sussex has adjusted beyond selling more than just jam and flower sprinkles. According to documents obtained by Page Six, Meghan will be adding “hospitality services in the nature of provision of food and drink” and “hospitality services in the nature of provision of temporary accommodation” to her business.
These hospitality services would potentially include hotels and restaurants.
The Independent has reached out to representatives of Meghan for comment.
The news comes less than one week after the Duchess announced that As Ever will be restocking some of its highly sought-after products.
She teased the return of her products on Tuesday, writing on her Instagram: “‘June Gloom?’ Not over here! Because this month your favorite products are back.”
Meghan then issued a call-out to sign up to the brand’s mailing list for fans to find out details and timing.
Products, including $15 Flower Sprinkles, $14 Raspberry Spread in Keepsake Packaging, $28 Limited-Edition Wildflower Honey with Honeycomb, $12 Herbal Lemon Ginger Tea, $12 Herbal Hibiscus Tea, and $12 Herbal Peppermint Tea from the first As Ever launch in April, sold out in less than an hour.
A date for the restock has not yet been revealed.
The news came after the Duchess said in an interview with Fast Company that she was planning to “assess” new avenues for her brand as she wants to take a “step back, gather data from the launch, and figure out exactly what As Ever could be.”
“I want to really focus on the hospitality angle of As Ever, but as we take the learnings, we can understand what the customer’s needs are seasonally,” Meghan told the publication.
“My heart is very deeply in my home. Everything comes from being rooted in the love story of your home and garden, and then you can imagine different verticals coming out of that.”
Asked whether she might explore moving into clothing one day, Meghan responded: “Fashion is a category I plan to explore down the line because I find it to be an intriguing space for me.”
She further echoed her decision to “pause” production for As Ever during an episode of her Confessions of a Female Founder podcast on Tuesday with her guest, Tina Knowles.
As she and Knowles were discussing the amount of work and testing that went into their respective products, Meghan admitted she wasn’t sure what to do after seeing all of her products sell out in 45 minutes.
“Then what do you do? You say, OK. We planned as best as we could,” she said. “Are we going to replenish and sell out again in an hour, or is that annoying as a customer?”
